Gigi Hadid Is the Latest Celebrity to Elevate the Bathrobe Trend to High Fashion

For most of us, a winter coat is much more than just a piece of clothing. It’s a cherished purchase—a warm, reliable companion when the chill seeps in and the days grow shorter. The right coat can be a complete outfit in itself during the colder months, an armor against icy winds and watchful eyes alike. Yet, we’ve all experienced that tricky hunt: finding the perfect trench, puffer, or parka that can handle both the elements and the expectations of style.

But this winter, celebrities are finding a rather unexpected solution to this age-old dilemma—not in their wardrobes, but in their bathrooms. Enter Gigi Hadid, who recently showcased her twist on this trend while opening a Guest in Residence pop-up in Seoul. Sporting a cozy, cashmere bathrobe with a broad wraparound belt, paired with relaxed, straight-legged jeans and effortlessly worn Miu Miu loafers, Gigi radiated casual elegance. The look was strikingly relatable, as if she’d simply tossed on her dressing gown to answer the door for a UPS delivery at her countryside retreat.

The Origins of the Bathrobe Trend

Gigi isn’t the first celebrity to take this relaxed yet luxurious look to the streets. French actress Isabelle Huppert might be credited with kickstarting the trend when she appeared on the Cannes Film Festival red carpet in a custom Balenciaga robe, exquisitely crafted from frayed silk. This wasn’t your average bathrobe—it was a statement piece, blurring the lines between loungewear and high fashion.

Since then, a parade of A-listers has embraced the bathrobe look with open arms. Rihanna attended her Fenty Hair launch at Selfridges draped in an off-the-shoulder Jacquemus robe that exuded effortless cool.

Meanwhile, Angelina Jolie was spotted at the New York Film Festival in a sophisticated shawl-collared Falconeri coat that brought an understated elegance to the trend. Each of these celebrities demonstrated that, with the right robe, you can transform a mundane piece of homewear into a show-stopping fashion moment.

The Appeal of the Bathrobe as Outerwear

So, what’s the draw? For one, a bathrobe is the ultimate in comfort—it’s loose, cozy, and designed to wrap around you like a warm embrace. But more than that, there’s an undeniable sense of nonchalance to the look. When stars like Gigi Hadid step out in a bathrobe-inspired outfit, it sends a message: they’re too chic to try too hard.

It’s the height of luxury to stroll through a bustling city wrapped in something as relaxed as a dressing gown, as though the streets are merely an extension of a luxurious penthouse suite.